Intangible Assets & Intellectual Property

Lenon Ong


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Lenon has been an enthusiast of intellectual property (IP) and Intangible assets (IA) ever since he first sat in front of the analog television, and started reproducing the logo of “Kids Central” on paper using crayons around the age of seven. His affinity with IP and IA remained during his teenage years as he enjoyed being immersed in role-playing games with user-generated content, taking landscape photos, and, among other things, reading about patents in preparation for debate sessions with friends in determining the superior smartphone brand.

While you may think Lenon’s desire to read law arose during the abovesaid debate sessions, he claims it had arisen during his stint in the Singapore Armed Forces as a military law enforcer and a protector of Pulau Tekong. Lenon reminisces not only the times when he could binge-watch Naruto: Shippuden and One Piece in his bunk bed facing the sea while listening to the sound of planes flying overhead ever so often, but also the days when he could conduct the occasional raids to catch anyone who were in possession of prohibited items and in-camp photos or videos.

To deepen his practical knowledge of IP and IA during law school, Lenon was an active member and the former president of NUS Law’s Intellectual Property Students’ Association, and he spearheaded projects with stakeholders such as the NUS Pro Bono Office, the Intellectual Property Office of Singapore, the World Intellectual Property Organization, non-profit organisations, and student organisations. Driven by his interest to resolve any disputes amicably and constructively, Lenon became an accredited mediator at the Singapore International Mediation Institute after graduating from law school.

Perhaps influenced by his vocation as a protector of military installations during National Service, Lenon’s interest in data protection also led him to becoming a Certified Information Privacy Manager with the International Association of Privacy Professionals to arm himself with the skills to better protect personal data collected by his clients.

If you cannot find Lenon in the office calmly thinking for his clients in legal matters, he is probably watching more anime, listening to full versions of opening and ending theme songs, spending time by the sea, cycling, or living up to his personal motto: "When life gives you lemons, give some to Lenon."